We believe that the world should be free. Life without barriers can only happen on a balanced planet. It is our duty to take care of our planet so we may continue to enjoy its essence.

Our strategy to make this happen is simple: we focus primarily on the principles of the circular economy.

Every day we are improving our waste management throughout the production process, ensuring the correct disposal and recycling of our flip flops through our reverse logistics program, Havaianas reCYCLE.

But why stop here if we can grow this movement to even more places?

We want to protect and keep the place we consider home as clean as possible: the beach.

Why? Well, the beach is the one place where everyone can take a deep breath, decompress, and enjoy life in a free way. Sometimes beaches need a helping hand to keep their shine, so we’ve decided to launch the Havaianas Beach Clean Up program. Through the program, we will clean up several beaches throughout Brazil and the world, keeping them beautiful and garbage-free.

By cleaning up our beaches we have a chance to make an impact in our local communities and continue the conversation about the importance of a circular economy and recycling.

We also believe in the power of seeing good, doing good so we're inviting you to be a part of this journey. Be the inspiration for others!

Who is helping us with this challenge?

The Surfrider Foundation—their mission is dedicated to the protection and enjoyment of the world’s ocean, waves and beaches, for all people, through a powerful activist network. They fight against plastic pollution and for ocean protection, beach access, coastal preservation, and clean water. Find out more at surfrider.org. 

Tell us where our next beach clean up should be

We want to hear from you. Follow us on social and take our polls to vote for a location near you.

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Pick up and sort your trash on your next visit to the beach

Every little thing counts, so leave as you come. Make sure to not leave any trash behind and dispose of it properly

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Have you ever heard of Havaianas reCYCLE? 

Life is made up of cycles, flip flops too. Through the Havaianas reCYCLE program, simply bring us your used Havaianas or any other old flip flops and we will recycle them.

Just come to the drop-off points in select Havaianas stores. We'll then turn them into reusable energy with the help of our partner SBC - Solutions Group.

These are the first exciting steps of our recycling program. Help us give the planet some love by taking care of today for a brighter tomorrow.

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